The significance of "No Condemnations" extends beyond its musical composition for Louis. He reflects, "The track features vocals from my cousin, whom I used to visit on trips to see our family in Birmingham, UK. It was in 2011 during recording sessions that we realised our shared passion for music. They were moments that laid the foundation for our endeavors today, and we are truly grateful for this dream to manifest into reality with the support of a talented team in the music industry."
The genesis of "No Condemnations" lies in the shared experiences and reflections of Louis and Ryan following the recent passing of their grandfather. This emotionally charged single not only highlights the artistic connection between Louis and Ryan, with the latter contributing soulful vocals to the track, but also introduces Marcello's unique visual interpretation.
Marcello's distinctive artistic style, showcased on Instagram, captivated Sterling's attention for the single's artwork. However, the true essence of this collaboration stems from the shared journey of Louis and Ryan Sterling – cousins propelled by a renewed sense of purpose in the aftermath of their recent loss.
The primary objective of the artwork is to encapsulate the emotions and themes of "No Condemnations" without succumbing to clichés. While Marcello is afforded creative freedom, the collaborative spirit of Louis and Ryan seeks to imbue the visual representation with authenticity, mirroring their shared artistic vision.
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Composer, Producer: Louis Sterling
Mixing Engineer: Louis Sterling
Masterling Engineer: Louis Sterling
Vocalist: Ryan Sterling
Cover Artwork: Nothing Lasts 4Ever (
www.instagram.com/nothin.last4ever/)
Management: Bibi Todaro
Distribution: Epic Elite
released April 17, 2024